Do Not Sell or Share My Information

The California Consumer Privacy Act (CCPA) is a comprehensive privacy law enacted in the state of California, United States. It went into effect on January 1, 2020, and provides California residents with certain rights and protections regarding their personal information. Here are some key provisions of the CCPA:

  1. Right to Know: California residents have the right to know what personal information a business collects about them, where it comes from, how it is used, and whether it is disclosed or sold.
  2. Right to Opt-Out: Consumers have the right to opt out of the sale of their personal information. Businesses are required to provide a clear and conspicuous link on their websites titled “Do Not Sell My Personal Information” for this purpose.
  3. Right to Deletion: Consumers can request the deletion of their personal information held by a business.
  4. Right to Non-Discrimination: Businesses cannot discriminate against consumers for exercising their privacy rights. This means they cannot charge different prices or provide a different level of service to consumers who exercise their rights.
  5. Right to Access: Consumers have the right to request access to their personal information held by a business, typically within 45 days of the request.
  6. Data Minors’ Rights: Businesses must obtain opt-in consent for the sale of personal information for consumers under the age of 16. For those under 13, parental consent is required.
  7. Notice Requirement: Businesses must provide clear and understandable privacy notices to consumers, including details about the information collected and the purposes for which it is used.
  8. Security Measures: Businesses are required to implement reasonable security measures to protect consumer data.
  9. Private Right of Action: The CCPA provides consumers with the right to bring legal action against businesses in the event of data breaches involving their non-encrypted personal information.
  10. Applicability: The CCPA applies to for-profit businesses that meet certain criteria, such as having annual gross revenues over a certain threshold or collecting, sharing, or selling personal information of a certain number of California residents.

The CCPA is a significant piece of privacy legislation, and it has had a notable impact on data privacy practices, not only in California but also on a national level, as it has influenced the discussion and development of privacy laws in other U.S. states. It’s essential for businesses operating in California to understand and comply with the requirements of the CCPA. Please note that privacy laws can evolve and change, so it’s a good practice to consult with legal counsel or privacy professionals to ensure compliance with current regulations.